The Producer Brand: What Are You Selling?## Commodities vs. Brands A commodity is interchangeable. If your beat sounds like everyone else's, it is a commodity, and it will be priced according to the lowest bidder. A brand, however, is a personality, a quality guarantee, and a specific creative vision. When you build a brand, you move from competing on price to competing on unique value. ## Defining Your Mission What do you stand for as a producer? Is it your distinct sound design? Your speed? Your reliability? Your ability to tailor music to a specific artistic vision? Define your core values and make them the centerpiece of your communication. When you know who you are and who you are for, you stop chasing every potential client and start attracting the right ones. Conclusion: Stop selling beats and start selling a vision. That is how you survive.